• Real Time Insights

    Real Time Insights™

    Real Time Insights provides an immediate live view of ongoing, stat-tested results for central location, internet or telephone studies. When interviewing finishes, data is complete; no extra time is needed for tabulation, posting or checking tables. Real Time Insights lets users analyze and react to incoming data in real time, change parameters or modify project design while testing is in progress, add new lines of questioning or even end a study early to save costs.

    Real Time Insights VideoWatch our 3-minute demo video!

  • CustomerVista

    CustomerVista™

    Your customers have an opinion of your products or services -- it’s important to know what your customers think. CustomerVistatm gathers continuous feedback from your customers through online interviews and automated phone surveys in real-time. Our highly affordable, automated system with its customizable dashboard, helps you identify areas of critical focus, and even compare customer satisfaction metrics across multiple business locations, sales people, etc.

    To learn more about CustomerVista™ Click here.

    Contact Fran Nuzzi, Senior Vice President

  • CLAIMS SUBSTANTIATION...TRADEMARK INFRINGEMENT...MISLEADING ADVERTISING...ANY RESEARCH FOR POTENTIAL LITIGATION PURPOSES.

    Target Research will help you support or defend your position with irrefutable survey execution, coding, and tabulation. Because legal research is an extremely technical and highly specialized area it must be designed and executed by an expert. If the research doesn't pass certain requirements, it is vulnerable to challenge by your competitors, the networks, and the courts. Target Research's specialized procedures ensure that the research will pass all levels of scrutiny. Every legal research project is conducted by a highly skilled group of researchers led by Larry Herman who, with over 35 years of experience, coupled with an enviable success record, has conducted hundreds of studies for corporate researchers, independent expert witnesses and law firms.

    Call Larry Herman or click here to be sure that you and/or your lawyer has the leverage to win and that your research will survive cross-examination on the witness stand.
    To see how Legal Research is conducted at Target. Click here.

  • ad_trac

    AdTrac™

    is a highly diagnostic system for evaluating finished or rough advertising for impact, persuasion and communication for radio, TV or print. Over 500 TV commercials and over 150 print ads have been evaluated to date. A normative database is kept for comparative purposes. It includes; new products, established products, :30 and :15 second commercials, and single page versus spreads.

    Contact David Buchler, Executive Vice President

  • fore_trac

    ForeTrac™

    is volumetric forecasting of new products, line extensions, and/or relaunches. It is conducted in a “realistic” competitive environment. It is a well-established and validated model, with normative data for many categories. It utilizes a unique competitive evoked set environment.

    Contact David Buchler, Executive Vice President

  • power_trac

    PowerTrac™

    is a computerized data analysis system for evaluating key drivers to maximize concept and product acceptance. It provides data to help concept/product fit and customer retention. It is a cost effective technique for refining copy points critical to advertising success.

    Contact David Buchler, Executive Vice President
  • con_trac

    ConTrac™

    is a methodology designed to determine effectiveness of a large number of creative concepts at an early stage of development. It is usually done after ideas are generated from brain storming or focus group sessions. It is cost efficient and highly discriminating. It calculates a “strength index” based mainly on ranking and purchase intent thus identifying the strongest among ideas.

    Contact David Buchler, Executive Vice President
  • price_trac

    PriceTrac™

    Determines the optimal pricing for a new or existing products to maximize sales and profitability. PriceTrac™ is a highly cost-effective technique that provides sales forecasts across the full continuum of prices under consideration. It can be applied to concept only or concept/product.

    Contact David Buchler, Executive Vice President
  • bac_trac

    BacTrac™

    is a unique technique for measuring customer satisfaction, event sponsorship, and trial of new products during introduction. A pre-paid calling card is sent to intended recipients. The card is activated by a call to a toll-free telephone number. At the connection any message can be communicated or interview conducted via Interactive Voice Response (IVR) system. It yields higher response rates, lower cost, eliminates validation problems and is available 24/7. BacTrac™ can be used for a multitude of purposes including new product research, promotions, event evaluation, and credit card research among others.

    Contact Greg Spagna, President, BacTrac™ Division
  • front_line_360

    Frontline 360°™

    is a proven approach that can provide clients with a real life evaluation of their frontline staff on brand image, relationship building, and actual sales. It can measure the effectiveness of training on actual service performance and compliance to program and product offers. The Frontline 360°™ model correlates the dimensions on which the sales staff is evaluated with acceptance of the program and product offerings. An evaluation versus competition can also be provided.

    Contact Fran Nuzzi, Senior Vice President, Financial Services

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IN THE WORDS OF OUR CLIENTS, TARGET RESEARCH GROUP IS:

WHO ARE THEY?

Uncannily bright, passionate, responsive people who challenge your thinking with wonderful suggestions and an intense level of understanding reflecting their experience. They are the consummate client relationship people.

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WHAT ARE THEY?

Researchers and thinkers who apply collaborative solutions from a team approach and who cope with everything from tight deadlines to great presentations.

gears

 

WHO DO THEY SERVE?

They meet anyone’s needs; researcher, marketer, and management with time tested and/or totally new research methodologies.

puzzle

 

WHAT DO THEY DO?

They do just about everything. They conduct packaged goods, financial services, and legal research to support litigation. They have a bunch of dynamite proprietary programs.

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WHAT NEED DO THEY FILL?

Incisiveness, they’re the antidote for impossible problems. They anticipate just about everything with unbelievable flexibility. They relieve me of all stress. They are always on time or early.

help

 

WHAT’S DIFFERENT ABOUT THEM?

Unquestioned integrity. They are very much partners, not vendors!

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WHY DO I USE THEM?

Their work ethic, receptivity, responsiveness and respect. You never fall through the cracks like at the conglomerates. They always make me look good. Mostly what I like about them is I can sleep at night.

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WHAT REALLY BOTHERS THEM?

Complacency. They see it as a toxic virus and avoid it like a plague.

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What you’ve just read defines our credo. We are a collection of people who are real good at what we do and enjoy, no, actually we’re passionate about forming partnerships with our clients helping them and their companies achieve unprecedented levels of success. That’s why we like to come to work.