MISSION STATEMENT
Based on a solid framework of experience and drawing on leading-edge technology, the mission of Target Research Group is to provide superior customer service by delivering the highest quality research, actionable results, and added value at competitive prices.
COMPANY HISTORY
Target Research Group was founded in 1986 as a partnership, by Ron Silver and Joe Jesuele. Under their direction the company experienced substantial growth and prosperity.
In 1999, the company was acquired by The MVL Group, whose holdings of Quick Test/Heakin, Discovery Research, Phone Base Research, Carbonview Research and ActiveGroup has given Target Research the ability to expand its capabilities and increase its diversity.
Over the years, Target Research has added expertise by bringing in several select senior executives in the CPG, Financial Services, and Legal Research areas adding diversity for its clients and increasing its own growth potential.
In addition, Target Research has developed a number of proprietary products to service its current clients as well as to attract new business:
AdTrac™ - Diagnostic system evaluating impact/persuasion/communication of advertising
ForeTrac™ - Volumetric forecasting of new products, line extensions, and/or relaunches
PowerTrac™ - System evaluating key concept/product drivers
ConTrac™ - Screening system measuring viability of large number of concepts at early development stage
PriceTrac™ - Determines the optimal pricing for a new or existing product to maximize sales and profitability
BacTrac™ - Technique measuring customer satisfaction, event sponsorship, and trial of new products during product introduction
Frontline 360°™ - evaluation of frontline staff on brand image, relationship building, and sales
Target Research has expanded its coverage beyond the 50 States to include Western and Eastern Europe, Scandinavia, North and South America, Asia and the Pan Pacific areas of the world.