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AdTrac™ - is a highly diagnostic system for evaluating finished or rough advertising for impact, persuasion and communication for radio, TV or print. Over 500 TV commercials and over 150 print ads have been evaluated to date. A normative database is kept for comparative purposes. It includes; new products, established products, :30 and :15 second commercials, and single page versus spreads.
For more information contact David Buchler, Executive Vice President
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