BacTrac™ - is a unique technique for measuring customer satisfaction, event sponsorship, and trial of new products during introduction.  A pre-paid calling card is sent to intended recipients.  The card is activated by a call to a toll-free telephone number.  At the connection any message can be communicated or interview conducted via Interactive Voice Response (IVR) system.  It yields higher response rates, lower cost, eliminates validation problems and is available 24/7.  BacTrac™ can be used for a multitude of purposes including new product research, promotions, event evaluation, and credit card research among others.

For more information contact Greg Spagna, President, BacTrac™ Division