Most of Diane’s 25 plus year career has been on the research company side of the business. In that time, she has always tried to partner with her clients to provide actionable solutions to their research needs.
Clients appreciate “the wonderfully collaborative and responsive relationship” they have with Diane, and have recognized her willingness to “go above and beyond the original objectives … to attain meaningful and actionable results.”
Diane has extensive experience in a broad range of industries, including food/beverages, CPG, pharmaceutical (OTC and Rx), financial and business-to-business. She also has expertise in attitudinal, behavioral and need state segmentation, market structure, brand equity/extendibility and product optimization research.
Contact Diane Parus