The Healthcare division evolved from the desire to assist current clients with their requirements and expand Target’s extensive line of superior services into a growing, exciting and ever changing field. With the experience and expertise available, we are able to customize and package services in ways that allow clients to maximize their preferred benefits. These incorporate:
- Actionable insights in real time; making data significantly more valuable.
- Ability to reach historically statistically challenging targets: multicultural, tweens, kids and senior executive [healthcare] decision makers.
- Traditional and non-traditional methods customized to meet current and future requirements; it’s about continuous motion…..
- Competitive intelligence with in-depth precision.
- Statistical analysis in both quantitative and qualitative arenas raising informational insights to new levels.
Our Key Differences
- Identification of needs
- Integrity of research
- Communication during entire process; even if the results are not stellar
- Actionable analytical insights; not just data
- Accurate timelines; created, implemented and achieved
- Traditional & non-traditional methods with the highest standards applied; sometimes thinking outside the box simply means there isn’t one!
- Hands-on senior management throughout the assignment; face time, communication and responsibility;
- Respect for the client and the product--every time
In today’s economy, the necessity for the client and research company to form a significant partnership is paramount in conducting business together as a team. Target Research is one of the nation’s leading marketing information and communications companies providing your team with seasoned professionals.
Our integrated marketing strategy is based on an innovative approach to collecting real-time data from patients, consumers, physicians, nurses, nurse practitioners, physician assistants, dentists, pharmacists and other allied health professionals. Rapidly shifting demographics demand a departure from the healthcare marketing business as usual and require strategic positioning to prosper from every opportunity.
Target Research offers manufacturers, companies, government institutions, not-for-profit organizations and individuals reliable, superior, actionable services in several key healthcare related market areas. Our services include:
- Ad and Communication Testing
- Market Opportunity Assessment
- Ethnography
- Sphere of Influence Mapping
- Employee Satisfaction/Benefits
- Customer Satisfaction & Loyalty
- Awareness, Attitude, & Usage
- Brand Equity
- Concept and Product Development Research
- Segmentation: traditional and virtual
- Syndicated reports evaluating the impact of marketing events on MD treatment practices.
- Market Pulse
- Market Feasibility & Competitive Intelligence with in-depth precision
- Rx to OTC switch
- New indications/Product Relaunch
- Extensive Moderation in all settings
Through methodologies that include:
- Interviewer- or self-administered, paper or computerized interviews at central locations
- Online/Internet (Client or Target provided sample)
- Telephone or Door-to-Door In-depth Discussions
- Telephone with IVR (Interactive Voice Response)
- Mail / Fax
- Focus Groups / Dyads / Triads
- Mobile Surveys (Great for reaching younger sample)
- Exploratory Research
- Predictive Modeling
- Hybrid Processes
For more information on Healthcare Research contact Fran Nuzzi, Senior Vice President.