PROJECT DESIGN AND ANALYSIS

Consultation and Design

The word “crisp” is often defined as: “lively, brisk and decisive” and it personifies our approach to survey design. We work closely with our clients to determine the best research design that will help solve the business issue at hand.

At Target Research Group, survey design is:

Collaborative in effort
Responsive to the client’s needs
Informed by Target’s strong expertise in quantitative and qualitative research and broad experience across a spectrum of consumer and business to business research
Specifically designed for both the market sector and the question at hand
Precise in every phase of its execution

We have experience in all types of research:

Strategic Research/Business Opportunities:

Market size and structure, market segmentation, understanding buying behavior and motivation, attitude and usage studies, customer satisfaction studies, brand positioning studies, brand equity extension, corporate and brand image studies.

Product Development and Evaluation:

Concept screening, concept evaluation and optimization,
product testing, product delivery against concept expectations, line optimization.

Research for Specific Marketing Issues:

Conjoint/trade-off studies, pricing studies, package testing, name testing, copy testing, in-market advertising tracking, mystery shopper studies.

Research for Legal Issues:

Claims substantiation, trademark / trade dress infringement, false and misleading advertising.

Our data processing team provides a range of high quality statistical analyses from segmentations to advanced multivariate statistical analyses.


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PROJECT DESIGN AND ANALYSIS Consultation and Design The word “crisp” is often defined as: “lively, brisk and decisive” and it personifies our approach to survey design. We work closely with our clients to determine the best research design that will help solve the business issue at hand. At Target Research Group, survey design is: Collaborative in effort Responsive to the client’s needs Informed by Target’s strong expertise in quantitative and qualitative research and broad experience across a spectrum of consumer and business to business research Specifically designed for both the market sector and the question at hand Precise in every phase of its execution We have experience in all types of research: Strategic Research/Business Opportunities: Market size and structure, market segmentation, understanding buying behavior and motivation, attitude and usage studies, customer satisfaction studies, brand positioning studies, brand equity extension, corporate and brand image studies. Product Development and Evaluation: Concept screening, concept evaluation and optimization, product testing, product delivery against concept expectations, line optimization. Research for Specific Marketing Issues: Conjoint/trade-off studies, pricing studies, package testing, name testing, copy testing, in-market advertising tracking, mystery shopper studies. Research for Legal Issues: Claims substantiation, trademark / trade dress infringement, false and misleading advertising. Our data processing team provides a range of high quality statistical analyses from segmentations to advanced multivariate statistical analyses.
Target Research Group, Inc. is a division of	Target Research Group Subscribes to the CASRO Code of Standards and Ethics for Survey Research
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