Overview:
Target Research Group is a full service marketing-research company, with a proven track record of success, based on the premise that experience, expertise and client service can still make a difference in our Clients’ businesses.

Since 1986, we have been partnering with some of the nation’s leading Food and CPG companies, helping to transform ad-hoc product research and testing into a comprehensive, integrated system that can help establish a sustainable competitive advantage, through the application of these four tenets of our “Product Stewardship” philosophy and approach:

2. Product Research Must be Fielded With the Utmost of Care (Each and Every Time)!
At Target Research group, we understand that successful product research does not end at the Design Stage. That is why our “Product Stewardship” approach offers an equally careful and hands-on approach to the implementation of our product research studies through central location, in-home, online and other data collection methodologies.
              

In fact, Target Research Group is an autonomous subsidiary of The MVL Group -- a top 25 Honomichl research-services organization. Through our association with MVL, we can offer our Clients’ with preferred access to the nation’s largest network of central location, data collection, and internet services.

And due to our experienced, hands-on approach to project management, client service and field operations, the benefits of “Product Stewardship” continues through the conduct of each and every study!

3. Ongoing Product Research Efforts Must Be Aligned with Brand & Marketing Initiatives!

In order to establish and then maintain success, it is imperative to closely monitor performance, especially relative to competition, to better understand how consumers make choices and to gauge their satisfaction with those choices. This enables you to extend your product’s life-cycle, capitalize on new opportunities and respond to competitive challenges.

Target Research Group has developed an extensive Tool Kit of proven, proprietary techniques, designed specifically to optimize the alignment between your product, brand and marketing research initiatives.

4. In Order to Establish Long-term Success, it is Imperative to Closely Monitor Performance Over Time and Translate Product Research Findings into an On-going and Customized Normative Database!.

A Normative Database can combine all study results by:
· Product category
· Study Type (Taste tests, IHUT’s, etc.)
· By Key Measure (Purchase Intent, Overall Rating, etc.)

Furthermore, Norms can provide another tool for analyzing results:
· Benchmark scores against Historical Standards (for example, how scores rank among the top 20% of all products)
· Norms can be used to set Action Standards (for example, to process, must score in the top 40%)
· Develop “Success” Norms (for example, the average of all products launched and successful in-market).

We would welcome the opportunity to meet with you at your earliest convenience to discuss the development of a Normative Database for your brands and product categories, and how Target Research Group and our “Product Stewardship” approach can help you establish a sustainable, long-term competitive advantage!