Research in support of litigation, including claims substantiation, is an extremely technical and highly specialized area of consumer research. These projects must be meticulously designed and executed. If the research doesn’t pass certain requirements, it is vulnerable to challenge by competitors, networks and the courts.
The procedures we incorporated are accepted by the courts and networks based on input from attorneys specializing in IP litigation and by the guidelines specified in the “Manual of Complex Litigation.”
At Target Research, every legal research project is designed and executed by a specialized group of researchers led by Larry Herman, who, with more than 35 years of experience has conducted hundreds of legal research projects directly for corporate marketing executives, and for attorneys, or independent expert witnesses, including many marketing professors from some of the most prestigious universities around the country.
The results: Target Research has helped many of its clients support or defend their positions
with irrefutable survey results.
Situations Requiring Legal Research and Claims Substantiation
- Legal disputes with competitors, the FCC, or broadcast networks.
- Testing product performance, advertisements, or package designs with regard to possibility of being misleading or causing consumer confusion.
- Substantiation claims in advertising or packaging.
- Protecting or defending against infringements of trademarks, trade dress, patents or copyrights.
The Target Research Signature
- Specialized, 50-step project management process to produce error free data.
- Special controls in the data collection phase.
- Rigorous validation, coding, data processing, and production standards to ensure integrity of results.
- Packaging of final results in a way that facilitates use in a court of law.
Articles published on the intricacies of legal research:
For more information contact Larry Herman, Senior Vice President