Nanuet, NY (October 17, 2011) -- Target Research Group, a leading full-service marketing research firm is today marking its 25th anniversary in providing custom research solutions to its clients.
“From the beginning, our mission has been to deliver excellent customer service, results-driven research and actionable insights,” said Steve Cook, President & CEO, Target Research Group. “Reaching this milestone is proof that these core values are as meaningful to our customers as they are to us.”
Target Research Group was founded in 1986 by industry veteran Ron Silver who was later joined by Joe Jesuele as a full partner. Together, they propelled the company through substantial growth and prosperity. Their combined talents and business acumen soon led to the development of several proprietary services that helped to differentiate their offerings, diversify the business and establish Target Research Group as a leading provider and innovator of research practices.
In 1999, the company was purchased by The MVL Group, an award-winning (Honomichl Top 50) holding company that brings together marketing research companies from three complementary service areas to offer clients a complete portfolio of research. The new ownership enabled Target Research to expand its capabilities and increase its diversity as well as attract senior level researchers to expand business in key areas such as legal, financial and healthcare.
Ron Silver retired from Target Research in 2001 and industry veteran Steve Cook was named as President/CEO, with Mr. Jesuele staying on as Chairman. Since that time, the company has continued to grow by assembling a top-level team and developing innovative research tools, including this year’s introduction of RealTime Insights™ andRealTime Insights LIVE. These revolutionary products deliver the power to change the way research is done, giving clients direct access to the consumer during the study and providing faster results, more actionable insights and lower overall research costs.
Target Research is headquartered in Nanuet, New York. Their comprehensive services portfolio also includes ConTrac™ for concept screening; PowerTrac™ for concept and/or product maximization; PriceTrac™ for optimum pricing; Adtrac™ for copy testing; and ForeTrac™for volumetric forecasting.
About Target Research Group
Target Research Group is a full-service primary market research company serving both business-to-consumer and business-to-business markets. The company offers expertise in concept, product (taste, sniff, home use, etc.), advertising, and package testing, as well as strategic research for food, beverage, personal care, other CPG, financial, healthcare, media and legal research.
About MVL Group
The MVL Group was formed in 1998 as a holding company to serve as an acquisition vehicle to consolidate data collection and full-service marketing research companies in the highly-fragmented custom marketing research industry. MVL operates three divisions (Full-Service, Online, and Data Collection) that encompass all aspects within the marketing research industry. Its full service divisions are Target Research Group, Nanuet, NY and MRSI, Cincinnati, OH.
New Product Revolutionizes Market Research, Provides Direct Access to Consumer
Nanuet, NY (August 30, 2011) – Target Research Group, a division of The MVL Group, announces the launch of a powerful new research tool to revolutionize the way market research is done. Their new Real Time Insights* and Real Time Insights LIVE put researchers in touch with the consumer like never before, delivering faster results, more actionable insights and lower overall research costs.
Users simply click the Real Time Insights desktop icon for an immediate live view of ongoing, stat-tested results for central location, internet or telephone studies. When interviewing finishes, data is complete; no extra time is needed for tabulation, posting or checking tables. Real Time Insights lets users analyze and react to incoming data in real time, change parameters or modify project design while testing is in progress, add new lines of questioning or even end a study early to save costs.
With the Real Time Insights LIVE option for central location studies, users can actually control the camera to watch respondents interact with the product, and speak directly with them to gain greater depth of understanding. Using a split screen on the computer, it is possible to view responses to the questionnaire as they are entered and ask the respondent for clarification on any point. Users will get a true picture of the consumer’s feelings about their product that can be recorded, edited, summarized, presented to management and archived.
“Target’s Real Time Insights delivers the power to change the way research is done,” said Steve Cook, CEO, Target Research Group. “It eliminates the wait for information during the time of the study, giving users true answers and actionable results rather than just data. Real Time Insights fulfills our mission to provide superior customer service and added value through leading-edge technology.”
To provide more information on this industry-first solution, Target Research Group has produced a 3-minute demo video about Real Time Insights, available online at www.targetrealtime.com.
“We are very excited about Real Time Insights LIVE,” said Cook. “It’s the industry’s only tool that lets users watch and interact live with the consumer during the interview to gain even more insight.”
The MVL Group Among Highest Revenue-Generating Market Research Companies
Nanuet, NY (June 30, 2011) – Target Research Group, a leading full-service marketing research firm, announces that their parent company, The MVL Group, has been named to the prestigious 2011 Honomichl Top 50 list of the highest revenue-generating market research firms in the United States. The list is compiled each year by research industry veterans Jack Honomichl and Laurence N. Gold. The 2011 Honomichl Top 50 will be included in the June 30 issue of Marketing News magazine, published by the American Marketing Association (AMA).
The MVL Group is an umbrella company encompassing marketing research companies that include full-service, online and data collection firms. Offering a complete portfolio of research capabilities, MVL Group's business-to-business solutions help clients stay on top of industry issues and make important business decisions. Target Research Group, founded in 1986 and acquired in 1999 by The MVL Group, provides superior customer service, highest-quality research, actionable results and added value at competitive prices.
“The inclusion of The MVL Group in the Honomichl Top 50 is a prestigious honor in the market research industry,” said Steve Cook, President & CEO, Target Research Group. “It is an affirmation of the ongoing ability of Target Research Group and our sister companies to serve clients effectively. This honor also reflects the hard work of Target Research Group employees and our leading-edge approach to the marketplace. We look forward to many more years on the list and to achieving ever-higher rankings.”
Based on a solid framework of experience and leading-edge technology, Target Research Group has developed proprietary products such as the soon to be launched real-time insightsTM, the industry’s first research platform that enables clients to see ongoing quantitative results via internet while the study is in progress, and realtime insights LIVE, allowing clients to watch and interact live with survey participants during the interview.