Target Research Group's Parent Company Makes Honomichl Top 50
The MVL Group Among Highest Revenue-Generating Market Research Companies
Nanuet, NY (June 30, 2011) – Target Research Group, a leading full-service marketing research firm, announces that their parent company, The MVL Group, has been named to the prestigious 2011 Honomichl Top 50 list of the highest revenue-generating market research firms in the United States. The list is compiled each year by research industry veterans Jack Honomichl and Laurence N. Gold. The 2011 Honomichl Top 50 will be included in the June 30 issue of Marketing News magazine, published by the American Marketing Association (AMA).
The MVL Group is an umbrella company encompassing marketing research companies that include full-service, online and data collection firms. Offering a complete portfolio of research capabilities, MVL Group's business-to-business solutions help clients stay on top of industry issues and make important business decisions. Target Research Group, founded in 1986 and acquired in 1999 by The MVL Group, provides superior customer service, highest-quality research, actionable results and added value at competitive prices.
“The inclusion of The MVL Group in the Honomichl Top 50 is a prestigious honor in the market research industry,” said Steve Cook, President & CEO, Target Research Group. “It is an affirmation of the ongoing ability of Target Research Group and our sister companies to serve clients effectively. This honor also reflects the hard work of Target Research Group employees and our leading-edge approach to the marketplace. We look forward to many more years on the list and to achieving ever-higher rankings.”
Based on a solid framework of experience and leading-edge technology, Target Research Group has developed proprietary products such as the soon to be launched real-time insightsTM, the industry’s first research platform that enables clients to see ongoing quantitative results via internet while the study is in progress, and realtime insights LIVE, allowing clients to watch and interact live with survey participants during the interview.