Target Research Celebrates Milestone 25th Anniversary
Nanuet, NY (October 17, 2011) -- Target Research Group, a leading full-service marketing research firm is today marking its 25th anniversary in providing custom research solutions to its clients.
“From the beginning, our mission has been to deliver excellent customer service, results-driven research and actionable insights,” said Steve Cook, President & CEO, Target Research Group. “Reaching this milestone is proof that these core values are as meaningful to our customers as they are to us.”
Target Research Group was founded in 1986 by industry veteran Ron Silver who was later joined by Joe Jesuele as a full partner. Together, they propelled the company through substantial growth and prosperity. Their combined talents and business acumen soon led to the development of several proprietary services that helped to differentiate their offerings, diversify the business and establish Target Research Group as a leading provider and innovator of research practices.
In 1999, the company was purchased by The MVL Group, an award-winning (Honomichl Top 50) holding company that brings together marketing research companies from three complementary service areas to offer clients a complete portfolio of research. The new ownership enabled Target Research to expand its capabilities and increase its diversity as well as attract senior level researchers to expand business in key areas such as legal, financial and healthcare.
Ron Silver retired from Target Research in 2001 and industry veteran Steve Cook was named as President/CEO, with Mr. Jesuele staying on as Chairman. Since that time, the company has continued to grow by assembling a top-level team and developing innovative research tools, including this year’s introduction of RealTime Insights™ andRealTime Insights LIVE. These revolutionary products deliver the power to change the way research is done, giving clients direct access to the consumer during the study and providing faster results, more actionable insights and lower overall research costs.
Target Research is headquartered in Nanuet, New York. Their comprehensive services portfolio also includes ConTrac™ for concept screening; PowerTrac™ for concept and/or product maximization; PriceTrac™ for optimum pricing; Adtrac™ for copy testing; and ForeTrac™for volumetric forecasting.
About Target Research Group
Target Research Group is a full-service primary market research company serving both business-to-consumer and business-to-business markets. The company offers expertise in concept, product (taste, sniff, home use, etc.), advertising, and package testing, as well as strategic research for food, beverage, personal care, other CPG, financial, healthcare, media and legal research.
About MVL Group
The MVL Group was formed in 1998 as a holding company to serve as an acquisition vehicle to consolidate data collection and full-service marketing research companies in the highly-fragmented custom marketing research industry. MVL operates three divisions (Full-Service, Online, and Data Collection) that encompass all aspects within the marketing research industry. Its full service divisions are Target Research Group, Nanuet, NY and MRSI, Cincinnati, OH.