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Real Time Insights and Real Time Insights LIVE – put researchers in touch with the consumer like never before, delivering faster results, more actionable insights and lower overall research costs.
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Real Time Insights – provides an immediate live view of ongoing, stat-tested results for central location, internet or telephone studies. When interviewing finishes, data is complete; no extra time is needed for tabulation, posting or checking tables. Real Time Insights lets users analyze and react to incoming data in real time, change parameters or modify project design while testing is in progress, add new lines of questioning or even end a study early to save costs.
Real Time Insights LIVE – also lets users control the camera to watch respondents interact with the product, and speak directly with them to gain greater depth of understanding. Using a split screen on the computer, view responses to the questionnaire as they are entered and ask the respondent for clarification on any point. Users get a true picture of the consumer’s feelings about their product that can be recorded, edited, summarized, presented to management and archived.
 Watch our 3-minute demo video! |
ForeTrac™ - is volumetric forecasting of new products, line extensions, and/or relaunches. It is conducted in a “realistic” competitive environment. It is a well-established and validated model, with normative data for many categories. It utilizes a unique competitive evoked set environment.
For more information contact David Buchler, Executive Vice President |
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CustomerVista™ – is a highly affordable, automated system, that gathers continuous feedback from your customers through online interviews and automated phone surveys.
- Real-time answers are available to you and your staff anytime, anywhere in the world via a customized web portal.
- Our customizable and easy to use dashboard lets you see what your customers are experiencing, helps you identify areas of critical focus, and even cross-compare customer satisfaction metrics across multiple business locations, sales people, etc.
For more information contact Fran Nuzzi, Senior Vice President
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AdTrac™ - is a highly diagnostic system for evaluating finished or rough advertising for impact, persuasion and communication for radio, TV or print. Over 500 TV commercials and over 150 print ads have been evaluated to date. A normative database is kept for comparative purposes. It includes; new products, established products, :30 and :15 second commercials, and single page versus spreads.
For more information contact David Buchler, Executive Vice President |
ForeTrac™ - is volumetric forecasting of new products, line extensions, and/or relaunches. It is conducted in a “realistic” competitive environment. It is a well-established and validated model, with normative data for many categories. It utilizes a unique competitive evoked set environment.
For more information contact David Buchler, Executive Vice President |
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PowerTrac™ – is a computerized data analysis system for evaluating key drivers to maximize concept and product acceptance. It provides data to help concept/product fit and customer retention. It is a cost effective technique for refining copy points critical to advertising success.
For more information contact David Buchler, Executive Vice President |
ConTrac™ - is a methodology designed to determine effectiveness of a large number of creative concepts at an early stage of development. It is usually done after ideas are generated from brain storming or focus group sessions. It is cost efficient and highly discriminating. It calculates a “strength index” based mainly on ranking and purchase intent thus identifying the strongest among ideas.
For more information contact David Buchler, Executive Vice President |
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PriceTrac™ - Determines the optimal pricing for a new or existing products to maximize sales and profitability. PriceTrac™ is a highly cost-effective technique that provides sales forecasts across the full continuum of prices under consideration. It can be applied to concept only or concept/product.
For more information contact David Buchler, Executive Vice President |
BacTrac™ - is a unique technique for measuring customer satisfaction, event sponsorship, and trial of new products during introduction. A pre-paid calling card is sent to intended recipients. The card is activated by a call to a toll-free telephone number. At the connection any message can be communicated or interview conducted via Interactive Voice Response (IVR) system. It yields higher response rates, lower cost, eliminates validation problems and is available 24/7. BacTrac™ can be used for a multitude of purposes including new product research, promotions, event evaluation, and credit card research among others.
For more information
contact Greg Spagna, President, BacTrac™ Division
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Frontline 360°™ – is a proven approach that can provide clients with a real life evaluation of their frontline staff on brand image, relationship building, and actual sales. It can measure the effectiveness of training on actual service performance and compliance to program and product offers. The Frontline 360°™ model correlates the dimensions on which the sales staff is evaluated with acceptance of the program and product offerings. An evaluation versus competition can also be provided.
For more information contact Fran Nuzzi, Senior Vice President, Financial Services |