Services

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RESEARCH SERVICES

We combine our experience and state-of-the-art resources for you. Hands-on attention through a team approach will be provided from the initial contact through presentation strategizing with you to extract the most significant action to be taken.  We will challenge your thinking and move together to the best possible solution.

We will deliver quality research, incisive thinking, and actionable conclusions on time, at competitive prices. We will strive to minimize any stress and please understand, no one falls through the cracks at Target Research.

Target Research offers tactical and strategic research, as well as answers to specific marketing issues, both for business-to-consumer and business-to-business. We understand the imperative to identify how your consumers and your business partners make choices and to gauge their satisfaction with these choices. This will enable you to capitalize on new opportunities, and respond to competitive challenges by providing a true indication of brand health and understanding of the category.

 

Tactical Research

We partner with our clients to help transform ad-hoc product research into a comprehensive, integrated system that can establish a sustainable competitive advantage, through the application of the three tenets of our “Product Stewardship” philosophy and approach.

  1. Product research must be designed and fielded with the utmost of care, every time.
  2. Ongoing product research efforts must be aligned with brand and marketing initiatives.
  3. In order to establish long-term success, it is critical to closely monitor product performance over time and translate research findings into an ongoing and customized normative database.

Our expertise includes, but is not limited to:

  • Concept screening
  • Concept evaluation and optimization
  • Concept/product testing
  • Taste testing
  • Product delivery against concept expectations
  • Understanding buying behavior and motivation
  • Line optimization
  • Advertising/copy testing
  • Volume forecasting

 

Strategic Research

In keeping with our vision of partnering with our clients, Target Research offers you powerful comprehensive insight into strategic views of market opportunities and will help you develop brand and marketing initiatives critical for business growth.  We offer strategic designs such as:

  • Market size and structure
  • Market segmentation
  • Needs assessment
  • Understanding buying behavior and motivation
  • Attitude and usage
  • Customer satisfaction
  • Brand positioning
  • Brand equity measurement/extension
  • Corporate and brand image

 

Research For Specific Marketing Issues

Our expertise encompasses a wide range of research that is designed to answer your questions around specific marketing issues such as:

  • Conjoint/trade-off studies
  • Pricing studies
  • Package testing
  • Name testing
  • Copy testing
  • In-market advertising tracking
  • Mystery shopper studies