Greg is most prominently known for being Chief Operating Officer of Market Facts (now Synovate), one of the largest research companies in the world. At one time or another, he has worked with a majority of the Fortune 500 companies and probably just as many, if not more, smaller and much lesser known firms. He has incredibly broad business experience and is often brought in as a consultant within Target Research.
Many consider Greg to be one of the leading financial researcher’s in the business today. He is the developer of Mail Monitor™, thought of as the standard for measuring new credit card solicitation and response rates. He also designed Payment Method Monitor™ a syndicated, on-going system that identifies, tracks and measures people’s spending behavior.
He brings to his clients over 35 years of high level work in statistics, survey design, research management, and marketing.
Greg is also known for his gregarious approach, (yes, a pun intended), because of how he dives into the problem, comes up with solutions and has his clients excited about the potential conclusions and recommendations that will be forthcoming.
Greg has authored many articles, some of which have appeared in the
Journal of Marketing and
Advertising Age. He has been a frequent speaker at trade association conferences, and his favorite topic is, “Passion and Truth in Business.”
Contact Greg Spagna